Fourfold.
scale small.
Fourfold is a venture studio in Saint Louis, owned by a married couple, running three businesses.
It started with two career-oriented parents doing the math. Work, life, four kids, and automation coming for the kind of jobs we’d spent our careers doing. The math didn’t add up. So in twenty twenty-two we stopped waiting and bought a company.
We call it scale small. The tools and thinking that big corporations take for granted belong in small businesses too — the overlooked ones, in communities nobody’s watching. Sometimes that means buying something small and growing it. Sometimes it means getting it running well enough that it hands you your life back. Both count.
Rock Creek Granite. The first leap, and the hairiest. An SBA loan, a stone shop, and a craft we had to learn from the floor up.
Four years in. Three businesses. Four children, a year and a half apart. We’re doing this live and we don’t know how it ends.
This week
